LONDON IS RENOWNED FOR ITS DISTINCTIVE DRESS-UP CULTURE AND UNIQUE MIXTURE OF PEOPLE AND SUBCULTURES. LOOKING AND FEELING GOOD IS VITAL FOR THE MAJORITY OF ITS INHABITANTS, PARTICULARLY THOSE WITHIN THE FASHION SPHERE. BUT PRETTY HURTS. AND BLEEDS. AND SWEATS. AND CRIES. THE SLOG INTO THE METROPOLIS' UNAPOLOGETIC CLIMATE DESTROYS ANY ATTEMPT AT SUSTAINING YOUR LOOKS (COFFEE AND SUNGLASSES CAN'T SAVE YOU NOW). FROM THE LUGGING OF YOUR BAG AS YOU TRY TO SAVE YOUR WINDFUCKED OUTFIT, TO THE IMPENDING DOOM OF BED BUGS INVADING YOUR WARDROBE - THE CITY IS A  FASHION DISASTER.